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Kitbag / The Sporting Chicken - Now Official


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#1 Louis

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Posted 01 May 2009 - 10:44

http://www.evertonfc...-for-blues.html

Everton has today announced the biggest commercial deal in the Club's 131-year history.

The Goodison Park Club has signed a 10-year agreement with Kitbag Limited, Europe's leading online sports retailer, to provide exclusive retail services on a global basis.

The new agreement is expected to generate in excess of 30 million over the duration of the contract.

Kitbag Limited, whose existing portfolio of clubs includes Manchester United, Barcelona and Real Madrid, will operate under a bespoke Everton retail brand and will be directly responsible for high street shopping, mail order and the Club's online store.

Their vast experience in online sports retail will see the introduction of one of the most innovative football shopping web platforms in existence.

The deal will also mark a spectacular return for Everton retail in Liverpool City Centre with the opening of a new flagship store in the 920 million Liverpool One complex.

The new City Centre outlet will be the sister store of a fully refurbished retail operation at Goodison Park.

Chief Executive Officer, Robert Elstone said: "This new and exciting partnership represents real and tangible progress in the retail arena for Everton. It is, and will remain, a key area of the Club's overall business and therefore it was crucial to find the right partner. I believe we have done that with Kitbag Limited.

"Their pedigree in sports retail is first class - there is a refreshing progressiveness and ambition about their organisation and the way in which they run their business - one that I believe compliments ours. It will undoubtedly benefit Everton and our supporters for many years to come.

"There has been a significant amount of investment in this partnership from Kitbag already and it further demonstrates the ambition to improve our retail brand, our product ranges and customer service levels."

Ray Evans, Managing Director of Kitbag Limited, said: "We are extremely excited to have the opportunity to bring Everton fans a product offering through truly innovative retail environments that will reflect the heritage, passion and ambition that encompasses this football club.

"Our business employs very talented people who have great experience and fully understand the football club retail business - but most of all and crucially Kitbag people are all passionate football fans."

"Our capital investment into the Everton retail business is the single largest club partner investment in the history of our company. We are very much looking forward to revealing our plans and commitments to this business over the coming weeks."

In addition to the deal with Kitbag, the new retail arrangement for Everton includes a sports marketing agreement of up to five years with Le Coq Sportif which will generate a further 3 million.

The Le Coq Sportif brand - worn 25 years ago during the Club's most successful season - will be the official and recognised technical partner and the brand on the 2009/10 Everton home shirt that goes on sale in June.

Mr Elstone added: "Le Coq Sportif has a proud heritage, very closely aligned to Everton and we are delighted to be back amongst their stable.

"We are excited by the range and quality of products to be provided under the Le Coq Sportif umbrella and are confident, especially when fans see our new home shirt in June, that they'll agree we're at the start of a great, new sportswear partnership."

David Tolman, Managing Director of Focus International, licensee for Le Coq Sportif, said: "Le Coq Sportif was associated with Everton back in the glory years of the mid 80s and we are delighted to renew this relationship at a time when the Club is enjoying such a renaissance. The combination of the heritage values of both the club and Le Coq Sportif will deliver a powerful proposition for the fans."

Everton's new retail arrangement sees the Club part company with JJB Sports with whom they have enjoyed a strong and mutually beneficial relationship since 2004.

JJB Sports PLC will close the existing online store (evertonfc.com/megastore) and mail order at the end of trade (5pm) on Friday May 1, 2009 and the Club Megastore at Goodison will close on Sunday May 31, 2009.

Mr Elstone added: "Everyone at Everton has enjoyed the past 5 years working with JJB Sports. We would like to thank them for their continued support since 2004, particularly during recent, challenging economic times and wish them every success in the future.

"The Club would also like to place on record our thanks to Umbro. They have supported the Club with top quality product throughout the period of our partnership. We have enjoyed a resurgence in our fortunes on the field under the Umbro brand and we hope they bring us a final piece of good luck in the FA Cup Final at Wembley."


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#2 iggy

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Posted 01 May 2009 - 11:00

One of the worst kept secrets at GP for years, guess they couldn't make a formal announcement until the ink had dried on all the documents though.........
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#3 StevO

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Posted 01 May 2009 - 11:13

good news imo
and i still love the new home kit
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#4 Romey 1878

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Posted 01 May 2009 - 12:40

Sounds good, hopefully it'll mean increased funds for Moyes!

The Le Coq Sportif deals seems a bit crap though - is it 3million over the duration or 3million per year? If it's over the duration then that is a terrible deal the club have made.
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#5 Louis

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Posted 01 May 2009 - 12:48

Your guess is as good as mine.

I imagine it is 3m per annum, Celtic signed one with Nike starting in 2010 which is 5m per annum for five years.

One thing not mentioned is the clothes will be done by either/both of Ecko and Sergio Tacchini.
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#6 DangerMouse

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Posted 01 May 2009 - 13:36

Its 3m a year for 10 years

so no were not in the money & were not going to have a summer spending spree. It might pay the yaks wages for the year though..... I think money wise the deal is shit..... similar clubs getter better deals where the likes of Liverpool & United get about 10m per year...

As for dumping JJB and getting on board with Kitbag.. fantastic.....Not to hot about LE COCK though....

my 13 quid shirt from JJB no longer seems such a great deal lol then again I only have myself to blame.... I did know what was going on after all....
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#7 Louis

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Posted 01 May 2009 - 14:25

I think Romey was talking about the Le Coq Sportif manufacturing deal?

In addition to the deal with Kitbag, the new retail arrangement for Everton includes a sports marketing agreement of up to five years with Le Coq Sportif which will generate a further 3 million.


It's not exactly clear. If it was 3m for three years, why didn't they say the deal was 38-39million instead of 32m? Not complaining, just curious.
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#8 DangerMouse

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Posted 01 May 2009 - 14:30

^^^ 3M over 5 years......... thats even worse....
do we actually sell any shirts?
why carnt we get a better deal than that?
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#9 Romey 1878

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Posted 01 May 2009 - 15:49

^^^ 3M over 5 years......... thats even worse....
do we actually sell any shirts?
why carnt we get a better deal than that?



Exactly, if that is the deal then it's shocking and you'd have to question whoever made the kit deal with Le Coq Sportif.
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#10 Louis

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Posted 01 May 2009 - 18:53

Man City's LCS deal with 2.5m per season for four years.
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#11 MikeO

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Posted 01 May 2009 - 19:17

Man City's LCS deal with 2.5m per season for four years.

Signed before they became minted I think :huh: ? They were a less attracive proposition than us.

Suggests (to me) that it must be 3m a year. Inconceivable that it isn't surely.
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#12 Louis

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Posted 01 May 2009 - 19:36

It was during the Thaksin reign when they were splashing cash I think?

No doubt it will be clarified in the future. The article is very unclear.
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#13 paulefc

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Posted 02 May 2009 - 00:11

the great news out of this deal is a new everton shop in liverpool one shopping centre .
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#14 Rubecula

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Posted 02 May 2009 - 00:18

Oh coq.

Never liked their stuff much. Ten years of their stuff means future kits are going to look bloody awful.
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#15 Sprooly

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Posted 02 May 2009 - 02:36

i payed 130 australian dollars for my everton top

the new kit looks horrible from the leak i saw and i wont but it illl but the away or 3rd kit
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#16 MikeO

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Posted 02 May 2009 - 11:22

Ten years of their stuff means future kits are going to look bloody awful.

"...the new retail arrangement for Everton includes a sports marketing agreement of up to five years with Le Coq Sportif."

No specific length put to it :) . "Up to five years" presumably means we can change if something better comes along.
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#17 StevO

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Posted 03 May 2009 - 08:58

im sure that side of it will be sorted out by kitbag.
it was jjb who had the deal with umbro, and im pretty sure it will be kit bag who have the deal with LCS.
kitbag know what there doing, look at the other clubs they look after, united real barca, they will have got whatever was the best deal on the table.

the plans that have been released so far sound impressive to me. the liverpool one shop has got to be a major one, im sure they wont just sell everton merch. if they sell footy boots and that sort of thing im sure the young kids would rather go and buy their boots from a club shop. and the goodison club shop getting a major make over. it was great when it first opened, with the mock up changing room with players shirts on the wall, but its been a bit bland for the last few years.
im excited, i think its all good news.

interesting louis, where did you hear about ecko or sergio?
that could be a good thing for further merchandise.

Edited by StevO, 03 May 2009 - 09:01.

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#18 Louis

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Posted 04 May 2009 - 19:00

It's bog standard.. they did the same with Man City a few years ago. The leaked pic of Phil Neville in the training kit was a rebranded Sergio Tacchini top.
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#19 Romey 1878

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Posted 21 May 2009 - 14:51

http://www.evertonfc...erpool-one.html


Officially announced as Everton Two :)
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#20 adz09

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Posted 21 May 2009 - 15:42

Bl**dy brilliant.
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#21 Guest_efctaxi_*

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Posted 21 May 2009 - 19:21

http://www.evertonfc...erpool-one.html


Officially announced as Everton Two :)


What a great address :D
Everton 2
Liverpool one :lol:
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#22 ste67

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Posted 22 May 2009 - 00:35

What a great address :D
Everton 2
Liverpool one :lol:



Don't forget that the store at Goodison is to be called Everton One and the postcode for that store is Liverpool 4 :lol:
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#23 Guest_efctaxi_*

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Posted 22 May 2009 - 10:06

Don't forget that the store at Goodison is to be called Everton One and the postcode for that store is Liverpool 4 :lol:


True , but it won't be on the line next to each other though ..... WILL IT ? :D
Did the Anfield trophy cleaners get a decent pay out with their recent redundancies ? :P
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#24 StevO

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Posted 22 May 2009 - 20:00

its funny now, but just wait until they beat us 3-2 one day.
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#25 Guest_efctaxi_*

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Posted 22 May 2009 - 20:07

its funny now, but just wait until they beat us 3-2 one day.


I'd hate to be around for 3-2 one day .
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#26 Louis

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Posted 22 May 2009 - 20:16

I heard a titbit... Grosvenor were not impressed by the 'Everton Two' name and felt it would incite vandalism.. Peter Jones, a planner at Liverpool City Council twisted their arm and they relented.

Do you reckon it's a good or bad idea that Everton are next door but one to the Liverpool store?
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#27 Guest_efctaxi_*

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Posted 22 May 2009 - 20:19

I heard a titbit... Grosvenor were not impressed by the 'Everton Two' name and felt it would incite vandalism.. Peter Jones, a planner at Liverpool City Council twisted their arm and they relented.

Do you reckon it's a good or bad idea that Everton are next door but one to the Liverpool store?


They've been next door to each other as clubs .
Perhaps tell the reds they can only shop there once a fortnight .
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#28 Romey 1878

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Posted 23 May 2009 - 09:14

I heard a titbit... Grosvenor were not impressed by the 'Everton Two' name and felt it would incite vandalism.. Peter Jones, a planner at Liverpool City Council twisted their arm and they relented.

Do you reckon it's a good or bad idea that Everton are next door but one to the Liverpool store?



I don't think it'll make much difference tbh.
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#29 Louis

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Posted 23 May 2009 - 09:53

I do.. I think that foreign fans may buy more EFC products because it's something different to buying Liverpool store.. ;)
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#30 Lowensda

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Posted 22 Jun 2011 - 14:32

Kitbag nominated for business award for kit launch campaign.

http://www.evertonfc... Business Award
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