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Electroning Lcd Advertising Hoardings At Goodison?


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#1 Louis

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Posted 13 Jan 2007 - 19:33

It could well be and personally I'm in favour of it. I know it would be distracting at first, but you'd get over it. It's seen as a status symbol by some people and so if they see Everton on tv at a home game, they'd see the hoardings and think oh they're a big club (some fans are ignorant like that!).

Preston based group ADI UK ltd are involved in talks with Everton. The club are looking to increase it's income and this could be the very way of doing it. They are the company who installed the big teles in the corners of GP. Oliver Brindley, the company's head of marketing and communications, said: "We are talking with a number of clubs. Perimeter advertising has a much higher impact when you can take over the whole stadium for a period of time."

The company installed the ad boards at West Ham and it cost them £1.2million and on average they get in £50,000 per game from the advertising. So for Premier League games only we would have an income of £950,000, minimum of two cup games (let's say £15,000 for arguments sake) and it's almost a million pound within the season. It seems to be like a cabbie's fare meter in that it pays for itself. Over the course of two seasons we will have made half a million profit.

Knowing Keith Wyness, he would probably outsource the advertisements to another company for cash up front to a company like Skyville (similar to the JJB Deal).

Plus it means we could take down those horrible adverts on tiers :)
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#2 fcssl

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Posted 13 Jan 2007 - 20:15

Its a good idea in principle, however I am sure that somebody would object to this.

It is helps with the balance sheet of our club, helps us to generate money for new players, etc,etc, I am more than for it.

:)
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#3 Romey 1878

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Posted 13 Jan 2007 - 22:32

Arent some of them already like that, I've seen them change to other adverts through the game.
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#4 Pat

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Posted 13 Jan 2007 - 22:49

They have the ( cheapo vesrion ) roller ones here ( @ Cricket ground anyway), they crank n clunk & make a hell of a racket when rolls over to next addy.

LOL @ Gabba test was near fence & was a stage all could here was...Barmy Army,Barmy Army,Barmy Army,Clunk, crash,bang, Barmy Army,Barmy Army,Barmy Army, Clunk Crash , bang creak,Barmy Army,Barmy Army, Trust me to find a odd humorous angle from it all.

I blame Beer + Sun.
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#5 johnno

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Posted 13 Jan 2007 - 22:50

They do have some that change between 3/4 advertisment but I think what Louis means is the type that you see at Old Trafford - the ones that are like TV screens.

As for the adverts on the tiers, you can't beat the infamous "Climax Scaffolding Limited - Practicing Safe Access" on the bullens road stand. Although it would be very interesting to see an animated version of that on the new boards!
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#6 Romey 1878

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Posted 13 Jan 2007 - 22:53

It would be better if they were called Climax Erections as some scaffolding firms tend to use the word erections rather than scaffolding
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#7 Louis

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Posted 14 Jan 2007 - 00:14

Im watching west ham on football first and I think the LCD adverts look smart.. its a shame they kept their old adverts aswell.. they look like a building on wood street.
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#8 CraccerC

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Posted 14 Jan 2007 - 09:41

good idea i guess if it helps with finances and doesnt distract too much from the pitch
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#9 Ian

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Posted 15 Jan 2007 - 20:50

They can put whatever they want up, electronic signs, punch and judy show or the richard and judy show.

I will still be watchin the blues not the boards :D
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#10 Romey 1878

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Posted 15 Jan 2007 - 20:54

Although the boards might come in handy if we play as bad as we did against Reading in the first half, they'd definitely be more entertaining.
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#11 StevO

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Posted 16 Jan 2007 - 13:25

if it means more money coming in then go for it
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#12 Rob W

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Posted 16 Jan 2007 - 13:51

i notice on the electronic games that are on TV that ladbrokes advertise updated inrunning prices for the score on that game. EG if man utd are 3-0 up they offer 5/2 on the score being 4-0. They cant get that sort of advertising to their target audience anywhere else and would be happy to pay for it.

Sounds like a good idea to me

Edited by bluerob78, 16 Jan 2007 - 13:51.

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#13 EFCfanatic

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Posted 16 Jan 2007 - 14:11

Sounds good to me.

A bit of botox for the old lady!
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