"By using JJB, who had 450 stores over the country of which 84 were going to be prime Everton stores, I had 84 stores which were overstocked with Everton stuff so the pockets of supporters in London, where ever, could get medium shorts if they wanted off of the shelf. It enabled to get the brand of Everton out there. "
What a load of bollocks... Not one JJB I EVER went in had more than a few racks of Everton Shirts.. And I dont think any would have been PRIME Everton shops.... Most I went in dint even have a fully stocked rack of Everton shirts.
Id agree that Evertons commercial standing has improved recently but thats from my point of view as a consumer.