Louis Posted January 20, 2008 Report Share Posted January 20, 2008 EVERTON to sell naming rights to new home Everton will no longer play at Goodison Park even if they stay at their home since 1892. Club bosses are set to sell the naming rights of the new Blues home and current shirt sponsors Chang are front-runners for the honour, with a figure of £40million being touted for a 10-year deal. http://www.sundaymirror.co.uk/sport/columnists/themole/ Quote Link to comment Share on other sites More sharing options...
Romey 1878 Posted January 20, 2008 Report Share Posted January 20, 2008 Fuckinghell. Chang Park/Arena/stadium/bowl. If they sell the naming rights to Goodison I don't think fans will like that, I know I won't. Quote Link to comment Share on other sites More sharing options...
Rupert_Fuffeinsmuir III Posted January 20, 2008 Report Share Posted January 20, 2008 The Chang Arena? No thanks. And certainly not for £40M. If that figure is true, I'm starting to become more than a little concerned at how alarmingly little we appear to be able to generate through corporate sponsorship than the likes of Tottenham for example. Same with the shirt sponsorship deal, I believe Spurs' is worth £34M, ours £8M and thats a 45% increase! It's worrying if Wyness and Co. haven't sought to address this and if the likes of Terry Leahy have anything at all to contribute, surely this would be a frequent topic for discussion? We already struggle to compete and this sort of thing doesn't bode well at all. I'm open to the idea of GP having a name change as we have to live in the real world but not under these terms. Quote Link to comment Share on other sites More sharing options...
BLUE-TAC Posted January 20, 2008 Report Share Posted January 20, 2008 So after 10yrs if chang decide to pull out of the stadium deal where does that leave us? We could end up changing name every 10yrs. I suppose this is the case with the emirates and reebok etc etc etc but this is the part i don't like. We need a name that will stick around for another 100yrs! Quote Link to comment Share on other sites More sharing options...
Pat Posted January 20, 2008 Report Share Posted January 20, 2008 The Ugly new world. How long before we hear the word " The Everton franchise " ? Quote Link to comment Share on other sites More sharing options...
Louis Posted January 20, 2008 Author Report Share Posted January 20, 2008 It's interesting that the club are looking at this option, it seems to raise doubts over their original stadium move. Maybe the club are looking to redevelop Goodison and then change it's name to something like Chang-Everton Park in the future. This has happened at other clubs when a stadium has been knocked down and completely rennovated. The Chang men seem to like the phrase Chang-Everton, that's what they named a thai football academy and a village in thailand that was destroyed by an eathquake. Quote Link to comment Share on other sites More sharing options...
Calico Posted January 20, 2008 Report Share Posted January 20, 2008 I'm torn... there is so much tradition with Goodison, but we're on the up and need to compete with the big boys financially. Quote Link to comment Share on other sites More sharing options...
zequist Posted January 20, 2008 Report Share Posted January 20, 2008 The Chang Arena? No thanks. And certainly not for £40M. If that figure is true, I'm starting to become more than a little concerned at how alarmingly little we appear to be able to generate through corporate sponsorship than the likes of Tottenham for example. Actually, £40M (roughly $80 mil American) for a ten-year naming rights deal is very good, especially if they're talking about putting it on the old stadium. In fact, $8 mil a year is better than every current naming rights deal in the US except one, and all of our biggest deals are attached to brand new stadiums (and run for 20 or 30 years, so they'll be worth a lot less at the end). On your side of the pond I know it's nowhere near as good as Arsenal's £134M for 15 years (£8.9M per year), but Arsenal is a much bigger brand name worldwide than we are and - again - the stadium is brand spanking new, so to a corporation those two factors make the deal worth plunking down a whole lot more. Bolton just extended their deal with Reebok - I can't find anything that says what the extension was worth, but the original deal signed in 1997 was for £3M over 10 years (£300,000 per year). I also like that the deal is only for ten years, because it gives us a chance to really enhance our value. If over the next decade we a)have another golden age wherein we b)win a couple of trophies and c)maybe a championship, and also d)continue to market ourselves worldwide in places like Thailand, the US, and elsewhere (aided by our success on the field, of course), and e)most importantly (for enhancing the value of naming rights, anyway), get ourselves a brand new, state-of-the-art stadium Then we could be looking at a massive increase in value for the next naming rights deal when this one expires. Quote Link to comment Share on other sites More sharing options...
Louis Posted January 20, 2008 Author Report Share Posted January 20, 2008 I think it states that the £40million for 10 years is for a new stadium somewhere. It doesn't represent good or bad business.. more middle of the road. I think a lot of people would be upset if Goodison is renamed though. Quote Link to comment Share on other sites More sharing options...
MikeO Posted January 20, 2008 Report Share Posted January 20, 2008 If we stay there they can call it whatever they like, it'll still be Goodison to the fans no matter what's written above the door. Quote Link to comment Share on other sites More sharing options...
Josh Berno Posted January 20, 2008 Report Share Posted January 20, 2008 It's interesting that the club are looking at this option, it seems to raise doubts over their original stadium move. Maybe the club are looking to redevelop Goodison and then change it's name to something like Chang-Everton Park in the future. This has happened at other clubs when a stadium has been knocked down and completely rennovated. The Chang men seem to like the phrase Chang-Everton, that's what they named a thai football academy and a village in thailand that was destroyed by an eathquake. I like the sounds of that because that means not going to Kirkby. But no matter what our homes called it will always be Goodison to the fans and to history. Only problem where would we play if we knocked down Goodison? Quote Link to comment Share on other sites More sharing options...
thebluenose Posted January 20, 2008 Report Share Posted January 20, 2008 EVERTON to sell naming rights to new home Everton will no longer play at Goodison Park even if they stay at their home since 1892. Club bosses are set to sell the naming rights of the new Blues home and current shirt sponsors Chang are front-runners for the honour, with a figure of £40million being touted for a 10-year deal. [url=http://www.sundaymirror.co.uk/sport/columnists/themole/]http://www.sundaymirror.co.uk/sport/columnists/themole/[/url] dont believe it i wont believe it until BK says otherwise Quote Link to comment Share on other sites More sharing options...
Louis Posted January 20, 2008 Author Report Share Posted January 20, 2008 I was waiting to see how long it would take before somebody doubts it. It's a sad state of affairs when we automatically presume it's tree, it shows how much faith is given to those with control of the club in my opinion! Quote Link to comment Share on other sites More sharing options...
GoldfishMemory Posted January 20, 2008 Report Share Posted January 20, 2008 I'm not arsed, make the money it's still Goodison behind the sign Quote Link to comment Share on other sites More sharing options...
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