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Strange Deal...


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Wrigley's Extra has signed a deal with the FA Premier League to become the top flight’s official chewing gum partner - a sponsorship that will run until the end of the 2009/10 football season.

 

 

 

The focus of the three-year partnership will use the ‘get a little closer’ strapline and will be supported by TV advertising and a PR campaign that will break in April.

 

The partnership includes a presence on www.premierleague.com from the start of the 2007/08 season, including ownership of the virtual goals section.

 

The FAPL deal is Wrigley's Extra first foray in sports sponsorship in the UK. It follows the success of Wrigley's Airwaves sponsorship of GSE Racing's Ducati team in the British Superbikes Championship.

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Strange indeed...have you noticed that at no time during chewing gum ads does anyone actually chew...because it looks so fucking horrible. Nothing more of a passion killer in my eyes than a woman chomping on gum, worse than smoking! Imagine SAF gurning on a Wrigleys ad...the company'd go bankrupt in a month :lol: .

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