Jump to content

Strange Deal...

Recommended Posts

Wrigley's Extra has signed a deal with the FA Premier League to become the top flight’s official chewing gum partner - a sponsorship that will run until the end of the 2009/10 football season.




The focus of the three-year partnership will use the ‘get a little closer’ strapline and will be supported by TV advertising and a PR campaign that will break in April.


The partnership includes a presence on www.premierleague.com from the start of the 2007/08 season, including ownership of the virtual goals section.


The FAPL deal is Wrigley's Extra first foray in sports sponsorship in the UK. It follows the success of Wrigley's Airwaves sponsorship of GSE Racing's Ducati team in the British Superbikes Championship.

Link to comment
Share on other sites

Strange indeed...have you noticed that at no time during chewing gum ads does anyone actually chew...because it looks so fucking horrible. Nothing more of a passion killer in my eyes than a woman chomping on gum, worse than smoking! Imagine SAF gurning on a Wrigleys ad...the company'd go bankrupt in a month :lol: .

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Create New...