The thread got moved for some reason... if the club has settled on a design that's fine... this is more an exercise in broadening the scope of creativity more than anything else.
I would agree however with the 'plump' look and that it looks hideous (in my opinion). Ive done branding for companies for 20 years or so now and Id have to say now that while it embraces a raft of historical and unique attributes which are absolutely required to maintain its integrity, uniqueness and purpose... it somehow falls short in projecting some other progressive and modern qualities... aspects that reflect the 'now' and the realisation of greater 'buy in' and in the greater context of its scope for greater merchandising/marketing potential.