Benitez calling Everton a small club was banter and the only bitter thing was the way Everton took it in my view.
If Shankly did it then people would be taking it as that, banter, but because Rafa said it Blues don't like it. I can see why it'd annoy you but when Jose Mourinho called Liverpool a small club you didn't see us taking to the streets.
Just a side note that though.
I agree with efctaxi's point about deteriorating human values/morals. I'm a bit of a socialist so agree with that sentiment.