Keane there on the ball back from the corner - he could have easily got the ball out to Gordon again, and there were other options. Worried about making a mistake.
Like telling Mila Kunis to her face that she has to pack her things and leave, and then very publically telling everyone you're going for a wank in the bathroom.
It's part of the game (sadly), so I can deal with that. The problem is not that he does it, it's that he's so unconvincing when he does. Like a comedy sketch of someone diving.