I've mentioned it a few times, but I don't understand how people can't see that Everton are pursuing a strategy that is out-and-out different from others. If we do the same as everyone, just buying the latest name that supporters happen to like based on our financial means, we'll be mid to low table forever. When everyone does the same, there's a clear correlation with financial means. That's a basic rule of life. Why does anyone think that Everton are immune? Spend 10th in a league where everyone follows the same approach and we finish 10th or thereabouts. Simple as.
So, to break that mould, we have to play to a different set of rules. And that, right now, is investing much more in youth. Just look at the calibre of some of the youngsters brought in, players that the biggest football powers were unable to attract. Our future is very bright! But, of course, it's not an instant panacea, taking a few years, and the risk is that too many supporters will continue to do what happens elsewhere, and that's blame the manager for doing no more than what financial constraints allow. Just look at the managerial turnover in recent years; it's plain ridiculous. Understandable, given the fast-food mentality that dominates today's society, but still ridiculous.
So what do people want? Finish 8th while our spending justifies 10th? Is that success? Playing to the same set of rules, we'll never finish in the top four. Or we can play to different rules and build a lasting legacy, which takes time. Do supporters have the guts to see that through? Based on recent messages and polls, it doesn't look like it. We're as short-sighted as everyone else and demand instant gratification.