Yeah, we're not paying that kind of money (it was 40 m including add-ons). And he's turned Brentford down as well. He's posted a clip from a press conference a couple of weeks ago on Twitter this morning, where he was asked whether he's staying at PSV and he answers 'Of course'.
Probably right move for his development, though PSV are looking likely to get Lozano from Napoli as well. He can really hit the ball though, good crosser, nice touch on his shot, can dribble.