Bare with me:
1. Moyes seems to be building a young squad.
2. He is bringing in obscure players from abroad on the QT
3. He is brining throw a number of academy players to the first team
4. He works on a tight budget
5. He has gradually built up a quality squad and is now consistently knowcing on the door.
He isn't trying to turn the club round in one season and he has made massive strides in a few years on a limited budget I honestly believe if we keep hold of moyes and keep the current transfer/academy policy we could crack the top 4 even the top 2.
And not selling first team or even important squad players is core to this working.