One of our main problems is that we’re not as well know as other clubs in Europe.
Only in the last 4 seasons have we qualified for Europe (in how many years, 11?) an only 1 out the 3(4th being this time) have we done well in Europe.
It’s easy to say without the top 4 but we are stuck with the current top 4 an with them being in the Champs league (which is what all players want to play in)
we struggle to beat them for players.
So we have to compete first off with the top 4, who are:
A in a better Europe comp then us, better known then us (as a European side)
B Pay more money than us
C has more chance of winning stuff then us.
Then you got the London clubs. A lot of players want to go to London; also they pay bigger wages then us.
Finally u got the likes of Man City who have money 2 burn and will offer players stupid wages.
To be more attractive to players, we have 2 continue to push the top 4 and qualify 4 Europe as well as do well in Europe.