Louis Posted June 9, 2015 Report Posted June 9, 2015 I was trying to find a live stream for Denis Barrett Baxendale's talk at the "Fan Experience Forum" in Barcelona today. 12.45 Fans Through Thick and ThinIn sport, winning championships always helps to build stronger fan bases. Perennial contenders enjoy strong fan bases, but non-contenders must turn to more creative methods to maintain their share of ‘fair-weather’ fans and to find new fans. How do you keep your fans engaged whether they’re winning or losing, come rain or shine? • Denise Barrett-Baxendale, CEO, Everton in the Community and Deputy Chief Executive, Everton Football Club, UK • Richard Kenyon, Director of Marketing and Communications, Everton Football Club, UK The organisers are tweeting some snippets:"Brand is banned at @Everton - we have to say 'reputation' instead!" #FXF15 "How do we know the 'We Are Chosen' #marketing campaign worked? Well, this #fan tattooed it on her arm!" #FXF15 I couldn't find a live stream but I did manage to find this from March: Deputy Chief Executive of Everton FC Denise Barrett Baxendale MBE talks to Adam Walker from Oaks Consultancy at the CSP Network convention in March 2015 It currently has 22 views. Quote
Romey 1878 Posted June 9, 2015 Report Posted June 9, 2015 Can she take over from Suntan Bob? She seems to be highly thought of. Matt and markjazzbassist 2 Quote
Makis Posted June 9, 2015 Report Posted June 9, 2015 I've been thinking of the same. She seems someone who makes things happen. Matt and markjazzbassist 2 Quote
MikeO Posted June 9, 2015 Report Posted June 9, 2015 That's a cool tattoo; I'm not usually a big fan but I like that a lot! markjazzbassist 1 Quote
duncanmckenzieismagic Posted June 11, 2015 Report Posted June 11, 2015 http://www.liverpoolecho.co.uk/sport/everton-delight-at-thestadiumbusiness-award-9438312 Quote
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