Not everyone I’m not you definitely could be, politics in the media has become a form of advertising and advertising works by attacking subconsciously a person’s mind, if it didn’t why would billions upon billions be spent on it around the world every year, the media helps people like Trump sell their brand of politics because it suits the moguls who own the companies like your Murdock's.
But not by discussing the politics or policies of either side of the divide but by attacking the personalities they don’t want in power, in the States Hilary Clinton was a good case in point, through the medium of media she was attacked by false claims even the Russians were involved and people believed it.
Now Bernie Sanders is being attacked by the media in the same way by trying to discredit him as a person, and if you believe it will have no bearing on events you are highly mistaken, or dare I say completely brainwashed by the media.