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Angry Birds sleeve sponsorship


Romey 1878

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3 hours ago, Matt said:

That's all I could find too. Bit strange really. 

Seeing that very few teams have them I would guess it's small money.  The way the club was promoting it they seemed to be excited about the social media and internet presence Angry birds has and using that to promote Everton to become a global brand and win fans.  Which means it's just a marketing campaign for free essentially.

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13 minutes ago, markjazzbassist said:

Seeing that very few teams have them I would guess it's small money.  The way the club was promoting it they seemed to be excited about the social media and internet presence Angry birds has and using that to promote Everton to become a global brand and win fans.  Which means it's just a marketing campaign for free essentially.

True, but Elstone would usually be singing from the rooftops about how this is the biggest sleeve sponsor we've ever had in our history. 

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"We have a history of doing Angry Bird homages of real-life characters so obviously now we are in collaboration (with Everton) we can work together to bring interesting characters and profiles into the games," said Ville Heijari, Rovio Entertainment's chief marketing officer.

"Potentially Wayne Rooney would be involved.

"It is not just enough that we reach mobile players; we want to reach sports fans, television spectators, so it is a big audience we are going after."

"For us this is a real plus in that we have been able to secure a brand of the level of Rovio with the level of brand awareness they have and the undoubted market-leading following they have," said Everton's head of commercial Alan McTavish.

"It (shirt sleeve sponsorship) has been a really competitive marketplace and there have been deals done across the league at different levels but we are confident we have done the best of them all."

 

http://www.telegraph.co.uk/football/2017/09/26/wayne-rooney-could-feature-everton-themed-angry-birds-game/

 

 

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