Lowensda Posted September 23, 2013 Report Share Posted September 23, 2013 From what I can make out, the survey resulted in fans ranking the features of crest in order of importance: 1. Tower 2. "Nil Satis Nisi Optimum" text 3. "Everton" text 4. Shield 5. "1878" text 6. Laurel Wreaths I found it interesting that a lot of people did not want the club's name on the badge, I was one of them. "Whilst significant numbers of supporters taking part in focus groups felt Everton's Crest should ideally be recognisable without the inclusion of the name, more participants agreed that the inclusion of the name was important to "broadcast" Everton effectively: to other football supporters, in Europe and internationally, with sponsors and through merchandise and to potential new supporters. " From a design point of view, I think the crest would look better without the "Everton" text. I've seen several people say that they don't like the style of 'Everton' lettering (the font is known as "Matrix"), personally I do like it, but I think that a better font for the Nil Satis Nisi Optimum text could have been found. So at no point, the 'ribbon', was voted for? If not, why is it back? On the survey they told you to rank the elements, including the ribbon with the above key elements that you've listed Louis. According to that outcome, the ribbon wasn't even considered in the design, so why did they feel the need to include it? I think the club have bottled it. Knew they couldn't make a u-turn on the decision to change the crest, so have pulled out an alternative which looks practically the same. Knowing damn well the nostalgic value will win the supporters over. For me, the ribbon was an option NOONE voted for, buts it's back in. Funny that. Quote Link to comment Share on other sites More sharing options...
Bailey Posted September 23, 2013 Report Share Posted September 23, 2013 I dont really understand why the shield is so important? Certainly not more important than 1878? Matt 1 Quote Link to comment Share on other sites More sharing options...
Avinalaff Posted September 23, 2013 Report Share Posted September 23, 2013 From what I can make out, the survey resulted in fans ranking the features of crest in order of importance: 1. Tower 2. "Nil Satis Nisi Optimum" text 3. "Everton" text 4. Shield 5. "1878" text 6. Laurel Wreaths I found it interesting that a lot of people did not want the club's name on the badge, I was one of them. "Whilst significant numbers of supporters taking part in focus groups felt Everton's Crest should ideally be recognisable without the inclusion of the name, more participants agreed that the inclusion of the name was important to "broadcast" Everton effectively: to other football supporters, in Europe and internationally, with sponsors and through merchandise and to potential new supporters. " From a design point of view, I think the crest would look better without the "Everton" text. I've seen several people say that they don't like the style of 'Everton' lettering (the font is known as "Matrix"), personally I do like it, but I think that a better font for the Nil Satis Nisi Optimum text could have been found. The font on the old badge was Matrix ii Bold from what I can tell. I'm not sure what font was on the newer badge, but Narkisism will get you close. On the new offerings, it's the same, but the 3rd one looks as though it has been deliberately warped using the bulge effect. Small detail, but enough for the eye to notice subconsciously and dislike lol. Quote Link to comment Share on other sites More sharing options...
Steve_E Posted September 24, 2013 Report Share Posted September 24, 2013 http://words.virmalo.com/rebranding-everton/ Quote Link to comment Share on other sites More sharing options...
toffeeAU Posted September 24, 2013 Report Share Posted September 24, 2013 http://words.virmalo.com/rebranding-everton/ Bloody hell, why couldn't he have done it! Matt 1 Quote Link to comment Share on other sites More sharing options...
flaminfox Posted September 24, 2013 Report Share Posted September 24, 2013 Like these 3 options more than our last crest and our current one. Shame I can't seem to vote.. Quote Link to comment Share on other sites More sharing options...
StevO Posted September 24, 2013 Report Share Posted September 24, 2013 The second one looks like its getting my vote. the third could be great without the chin and in reverse,but its not. Quote Link to comment Share on other sites More sharing options...
Louis Posted September 24, 2013 Author Report Share Posted September 24, 2013 I'm not sure what font was on the newer badge It's called "Angie" apparently. Quote Link to comment Share on other sites More sharing options...
Hoof_It_Nev Posted September 24, 2013 Report Share Posted September 24, 2013 Probably would have been best off leaving it then same but making the colours more bold, taking out the shading etc. Quote Link to comment Share on other sites More sharing options...
Avinalaff Posted September 24, 2013 Report Share Posted September 24, 2013 It's called "Angie" apparently. I don't have it, but I used a font called Cambria Math on some designs which worked very well. Quote Link to comment Share on other sites More sharing options...
Robatar Posted September 25, 2013 Report Share Posted September 25, 2013 Im probably to late for all this.. but here is my take on the crest... a deviation on the 3rd option. Ive tried to make it modern and progressive looking. Its designed in such a way that it lends itself to embroidery and printing in general.. and the additional colour is to show how it maybe enhanced more than a straight blue. Cheers all efc1111 and Sibdane 2 Quote Link to comment Share on other sites More sharing options...
Vranny Posted September 25, 2013 Report Share Posted September 25, 2013 Not a bad attempt, but fails to meet many of the criteria the club are after in a new crest (e.g. club name outside the crest shape, gradient colouring used rather than solid colouring). On a personal level I actually think it almost looks too modern. Feel like it would go out of date again in another 10 years. Would rather we go for a more timeless design. I like the inclusion of a differing shade of blue, as well as the traditional royal blue Everton colours in the crest though. Feel like the new crest options given to vote on look too uniform and boring, and will just fade into the background when used in combination with other largely royal blue designs (i.e. the home strip, the website and other products). Quote Link to comment Share on other sites More sharing options...
Robatar Posted September 25, 2013 Report Share Posted September 25, 2013 yeah fair call... I have looked at all the criteria and it was on a whim that I threw this together after seeing the 3rd crest and just figured.. 'why not' . point taken on the to modern aspect... I do wonder if the options being voted on are a little 'safe' .. and maybe when it comes to aspects like merchandising etc may come across a little bland. Ive thrown in a 'reverse ' option on the same idea to reflect a blue background... and just for the sake of it I have had a crack at incorporating the name in the crest and demodernised it haha... Thanks for your thoughs! Vranny and Sibdane 2 Quote Link to comment Share on other sites More sharing options...
Vranny Posted September 25, 2013 Report Share Posted September 25, 2013 Agreed the option the club have given are too safe. Should have really given the fans something like 6 options to vote on to actually provide some variety and take some risks with the designs. Ideally they'd provide 6 or so options and then get design feed back as well, rather than put it straight to vote. Onto your revised efforts I like all three and can't really split them. Not that it'll effect the outcome of our new crest now unfortunately Quote Link to comment Share on other sites More sharing options...
Robatar Posted September 25, 2013 Report Share Posted September 25, 2013 Yeah.. Im wondering if what you put in is what you get out sometimes... so hence my crack at a derivative. Im personally liking the last option now with the text inside the sheild... but as you said the boat has sailed. I equally agree that there should be some risks taken.. and thats often dictated by either the breif or the creativity of the designer... or combination of both. So hence my first remark! Quote Link to comment Share on other sites More sharing options...
Vranny Posted September 25, 2013 Report Share Posted September 25, 2013 Im personally liking the last option now with the text inside the sheild... Having a second look at that attempt and I have to agree with you now. Looks nicely composed compared to the other two and is obviously what the board were looking for in a new crest. Quote Link to comment Share on other sites More sharing options...
Matt Posted September 25, 2013 Report Share Posted September 25, 2013 Last one looks great and fulfills the criteria! Shame they were never going to take a fans design, I'd be very happy with that even though I didn't want a shield at all! Quote Link to comment Share on other sites More sharing options...
duncanmckenzieismagic Posted September 25, 2013 Report Share Posted September 25, 2013 Yeah I agree , the 3rd one looks great, much better than the clubs abominations Quote Link to comment Share on other sites More sharing options...
Robatar Posted September 25, 2013 Report Share Posted September 25, 2013 Cheers all... I still think a couple of little tweaks could be added but as Vranny pointed out the bus has left the station with it a little... unless someones a good buddy of Mr B. Kenwright or Mr R. Martinez lol Quote Link to comment Share on other sites More sharing options...
Louis Posted September 25, 2013 Author Report Share Posted September 25, 2013 I found this on another site: http://i.imgur.com/XLGcbuf.jpg The three logos from the club still underwhelm me, I was expecting three designs I liked and a hard choice to make on deciding. They are as bad as each other and worse than the 2012 edition. I noticed on twitter that the designer responsible for the programme design and works for the club retweeted someone's comment that the club's final three are what happens when a logo is designed by committee. Matt 1 Quote Link to comment Share on other sites More sharing options...
GoodisonRoad Posted September 25, 2013 Report Share Posted September 25, 2013 I found this on another site: http://i.imgur.com/XLGcbuf.jpg The three logos from the club still underwhelm me, I was expecting three designs I liked and a hard choice to make on deciding. They are as bad as each other and worse than the 2012 edition. I noticed on twitter that the designer responsible for the programme design and works for the club retweeted someone's comment that the club's final three are what happens when a logo is designed by committee. Best i've seen. Quote Link to comment Share on other sites More sharing options...
Hoof_It_Nev Posted September 25, 2013 Report Share Posted September 25, 2013 Yeah that'll do... Quote Link to comment Share on other sites More sharing options...
Avinalaff Posted September 25, 2013 Report Share Posted September 25, 2013 I'm not a fan of the laurels with the tower and shield. It just looks like a silly face to me with teddy bear ears. Quote Link to comment Share on other sites More sharing options...
Sibdane Posted September 25, 2013 Report Share Posted September 25, 2013 That is one of the best I have seen. Great work, Robatar! Quote Link to comment Share on other sites More sharing options...
Bailey Posted September 25, 2013 Report Share Posted September 25, 2013 I like that one too. Quote Link to comment Share on other sites More sharing options...
Sibdane Posted September 25, 2013 Report Share Posted September 25, 2013 I'm a fan. Looks more professional than the ones the club has put out for a vote. Quote Link to comment Share on other sites More sharing options...
Mike21 Posted September 25, 2013 Report Share Posted September 25, 2013 (edited) I found this on another site: http://i.imgur.com/XLGcbuf.jpg Great work. The difference is in the colour contrast of the scroll and the shield. The official version is the same colour which is ridiculous, might as well just make a fatter shield. Edited September 25, 2013 by Mike21 Quote Link to comment Share on other sites More sharing options...
Robatar Posted September 25, 2013 Report Share Posted September 25, 2013 I think this will be the last cut for this.. its been been fun progressing it. Subtle changes only really. Balancing out the latin and wreaths.. and slighly embelishing the wreaths themselves. The border is marginally narrowed and the 1878 is a different font. The tower now has a solid blue surround rather than the white.... Will be keen to see the actual final voting for the 3 that have been put up for nomination.... and then will have a cry lol Quote Link to comment Share on other sites More sharing options...
Robatar Posted September 25, 2013 Report Share Posted September 25, 2013 This should be a little clearer! efc1111 1 Quote Link to comment Share on other sites More sharing options...
toffeeAU Posted September 26, 2013 Report Share Posted September 26, 2013 I found this on another site: http://i.imgur.com/XLGcbuf.jpg Well in! Quote Link to comment Share on other sites More sharing options...
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